Our teaser post successfully attracted a great number of people towards this campaign and created a buzz in social media. A large group of people came forward to participate in reducing waste in the environment.
Our Campaign AV triggered more customers return their shopping bags and take advantage of the cash back offer. It gave a message why it’s so important to protect the environment. A detailed approach made it even easier to keep the customers well informed on how to make a social impact that can actually bring a difference.
Following the campaign AV, awareness posts further promoted the idea by simply putting up the mindset, that even such a small act could bring a big difference to the environment. The intention was to make people think, of a world where reusing shopping bags is an everyday job, so that they come forward and help us build a world exactly like that!