Our teaser post successfully attracted a great number of people
towards this campaign and created a buzz in social media. A large
group of people came forward to participate in reducing waste in the
environment.
Our Campaign AV triggered more customers return their shopping bags
and take advantage of the cash back offer. It gave a message why
it’s so important to protect the environment. A detailed approach
made it even easier to keep the customers well informed on how to
make a social impact that can actually bring a difference.
Following the campaign AV, awareness posts further promoted the idea
by simply putting up the mindset, that even such a small act could
bring a big difference to the environment. The intention was to make
people think, of a world where reusing shopping bags is an everyday
job, so that they come forward and help us build a world exactly
like that!