Eid is the biggest festival celebrated by the people in Bangladesh. Aarong has always been a brand that has been synonymous to Eid. Along with its much-awaited Eid fashion collection, Aarong is also the shopping destination for everyone’s gift and home decor needs. Although the store footfall at the physical outlets has always been significantly high around Eid season, we noticed that the same could not be said for the e-commerce platform aarong.com. People are generally reluctant to purchase via online in Bangladesh and this intensifies when it comes to high-value shopping as evident during Eid.
So keeping this challenge in mind, we set out to craft the biggest digital campaign in fashion in the country to maximize e-commerce sales by initiating change in the consumer purchase behavior.
Bangladesh is predominantly Facebook centric as a nation. With 32 million people on Facebook and over 23 million interested in fashion, we knew a solid Facebook campaign was the key to actualize our vision. And thus, began the journey of crafting the Biggest Digital Campaign in Fashion in Bangladesh!