Boishakh is the biggest cultural festival in the country, celebrated by all. Aarong has always been a popular shopping destination for Boishakh ensembles and paraphernalia. For all the fashion brands in Bangladesh, Boishakh has always inherently portrayed a traditionally Bengali outlook, be it in terms of creative execution or overall communication. This creates a confusion in terms of differentiating between the different brand ommunications. Aarong has been a pioneer in creating a unique Boishakh persona every year that separates them from other brands’ communication.
This time around, we wanted to maintain this unique approach and take things up a notch through the creative execution, both in terms of production and communication. Bangladesh is predominantly Facebook centric as a nation. With 32 million people on Facebook and over 23 million interested in fashion, we knew a solid Facebook campaign was the key to actualize our vision.
So keeping this goal in mind, we set out to craft the biggest Boishakh fashion campaign in Facebook in Bangladesh!